Functional Vitamin Drink Concentrates
The Robinsons Benefit Drops are arriving in the UK market as a functional beverage product for consumers to enjoy at home or on-the-go in an easy way. The product comes in four varieties including Vitality: Peach, Mango & Passion Fruit with vitamin B3, Immunity: Orange & Guava with vitamin C, Boost: Raspberry, Strawberry & Acai with vitamin B6 and Focus: Lemon, Lime & Ginseng with vitamin B3 and zinc. Each of the drink concentrates feature no added sugar and are quick to prepare by simply squirting them into a glass or bottle of water.
At-Home Commercial Director at Britvic Ben Parker commented on the new Robinsons Benefit Drops saying, “When people are on-the-go all day, we know it can be difficult to stay on top of keeping hydrated. Benefit Drops are the ideal portable format for shoppers on the move, adding great taste and additional vitamins to their water.”